Brand | Growth
MyMahotsav Purpose
Logo Philosophy
The Soul Behind the Symbol.
Philosophy: The MyMahotsav logo is a sacred geometry of faith and modernity — a union of devotion, design, and digital purpose.
Shape: The lotus blossoms from within, symbolising purity, growth, and the unfolding of consciousness across life’s many layers.
Components: At its heart, a human silhouette in Padmasana signifies mindfulness, inclusivity, and collective harmony.
Modernity & Design: Rooted in ancient symbolism yet minimalist in form, the logo bridges tradition and technology — a timeless mark of awakening, unity, and celebration.
Digital First
MyMahotsav highlights its dedication to embracing digital technologies to enhance user experiences and foster community engagement. The platform emphasizes leveraging digital platforms to make cultural experiences more accessible, interactive, and immersive. From seamless event listings to interactive forums and virtual exhibitions, the platform strives to create a dynamic online ecosystem that celebrates culture and heritage in a modern digital landscape.
Colours of India
At MyMahotsav, every colour carries a story — drawn from India’s ancient wisdom, spiritual symbolism, and artistic legacy. They remind us that color, in Indian culture, is not surface—it’s soul.
Gerua (Hues of Saffron) – The Eternal Flame of Renunciation
Gerua, the heart of our identity, symbolizes the ochre robes of saints and seekers — a color that embodies wisdom, devotion, and sacrifice. Traditionally derived from natural earth pigments, Gerua reflects purity and the renunciation of ego. It’s also the first color of India’s flag, representing courage and selfless service. For MyMahotsav, Gerua stands for both passion and peace — the creative fire that illuminates without consuming.
Sunheri (Hues of Gold) – The Glow of Prosperity
Sunheri captures India’s timeless love affair with gold — a symbol of wealth, divinity, and celebration. Gold is purity in physical form, offered to gods, cherished in homes, and worn as an expression of grace. This radiant hue mirrors abundance, dignity, and the warmth of shared joy. Within our palette, Sunheri signifies the richness of experiences that MyMahotsav enables — where cultural beauty shines with purpose and pride.
Sindoori (Hues of Sindoor) – The Mark of Devotion and Vitality
Sindoori draws from the sacred vermilion that graces the foreheads of married women — a symbol of love, life, and commitment. It is a color that speaks of both power and tenderness, embodying the feminine energy that sustains tradition. Sindoori, in our brand, represents the living pulse of Indian culture — passion blended with faith, ritual woven with emotion.
Lotus Leaf – Growth Amidst Challenges
The calm green of Lotus Leaf signifies nature, nurture, and renewal. The lotus rises untainted from the mud — a timeless metaphor for purity, grace, and spiritual resilience. Revered in mythology and art as the seat of Goddess Lakshmi, it evokes prosperity, knowledge, and compassion. This shade in MyMahotsav reflects growth with humility — the balance between evolution and rootedness, progress and preservation.
Neelkanth– The Depth of Divine Strength
Neelkanth, the blue-green tone of Lord Shiva’s sacred throat, symbolizes endurance, wisdom, and calm strength. It reminds us that true power lies in restraint, and true peace in depth. This color adds balance and serenity to our vibrant palette — a reminder that beneath every celebration lies introspection, authenticity, and higher consciousness.
Social Media
When designing elements and blocks for social media posts, the focus is on creating a fluid and visually appealing experience for the audience. The design elements aim to maintain a cohesive brand identity while leveraging Instagram’s unique visual platform. The use of engaging graphics, high-quality images, and consistent color schemes is employed to establish a recognizable brand presence.
Brand Guidelines 2025
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